All the text content that search engine crawlers gather is stored and indexed. People conduct searches based on certain phrases (keywords). Whatever content possesses the most relevancy with regard to any given keyword will be placed in the top positions of the search results.
And since the title of the page and the text content generally carry the most weight – at least with regard to what search engine crawlers deem most relevant during their visits – it stands to reason that improvement in page rank and/or search results listing can most often be attributed to having individual and specific keywords properly incorporated into those two prime areas.
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